In today's fast-paced business world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. One way to achieve these objectives is by aligning marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other truths regarding modern-day B2B advertising and marketing. We discuss how the purchasing trip is currently totally fragmented and the way that neighborhood building can help online marketers retake control of the… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also various other truths concerning modern-day B2B marketing. We talk about how the acquiring trip is currently completely fragmented and also the way that area building can aid marketers take back control of the discovery … Read More